四川大学历史文化学院
Divisions of Tourism School

1. Department of Hospitality Management

The department specializes in the teaching and research of hotel management and catering & entertainment management. It undertakes the following major courses for undergraduates and post-graduates:

  • An Introduction to Hospitality Management
  • The Management of Hospitality Strategies
  • The Management of Hotel Equipment & Facilities
  • The Management of Hotel Human Resources
  • The Hotel Marketing
  • The Management of Hotel Lobby and Housekeeping
  • The Management of Catering & Entertainment

The department has a master-degree program in the field of hospitality management. It has published such academic works as The Principles of Modern Hotel Management, An Introduction to Chinese & Foreign Folklores and A Guidebook to Studies in Japan and ten pieces of major academic articles. It undertakes some hotel projects and the evaluation and check work of tourist star hotels in Sichuan Province.

2. The Department of Tourist Enterprises Management

The department specializes in the teaching and research of travel agency management, tourist marketing and tourist policies, laws & regulations. It undertakes the following major courses for undergraduate and post-graduates:

  • The Management of Travel Agency
  • The Management of Tourist Marketing
  • Tourist Policies, Laws & Regulations
  • Tourist Economics
  • Tourist Guiding
  • The Financial Management of Tourist Enterprises
  • The Accounting of Tourist Enterprises

The department has a master-degree program in the field of the management of travel agency. It has published such academic works as Tourist Marketing, The management of Travel agency and An Introduction to Tourist Laws & Regulations, the books for the qualification Examination for Sichuan Tour Guides and ten pieces of major academic articles. It undertakes the training work of tourist personnel like the training for the Qualification Examination for General Managers from Travel Agencies in Sichuan and the Qualification Examination for Sichuan Tour Guides as well as some other tourist projects.

3. The Department of Tourist Planning & Scenic Spots Management

The department specializes in the teaching and Research of the management of tourist resources Planning and scenic spots management. It undertakes the following major courses for undergraduates and post-graduates:

  • Tourist Geography
  • Tourist Planning & Development
  • The Management of Scenic Spots
  • Tourist Information System
  • co-Tourism
  • The Development of Tourist Commodities

The department has a master-degree program in the field of tourist resources planning & development. It has published such academic works as Tourist Resources Development, Tourist Planning & Development and China’s Back Garden and ten pieces of major academic articles. It undertakes the design and consultation work of the local tourist resources planning in Sichuan and participates in local tourist projects in Sichuan.

4. The department of Tourist Culture

The department specializes in the teaching and researching of the fundamentals of tourism, tourist culture and tourist English. It undertakes the following major courses for undergraduates and post-graduates:

  • Fundamentals of Tourism
  • Fundamentals of Management Science
  • Tourist English
  • Tourist Psychology
  • An Introduction to Guest-Source Countries
  • Folklore
  • Tourist Esthetics
  • Introduction to Chinese and Western Cultures

The department has a master-degree program in the field of tourist culture. It has published such academic works as The Coursebook of Tourist English, Tourist Culture and An Introduction to Guest-Source Countries ten pieces of major academic articles. It undertakes the design, consultation, training and cooperation projects regarding joint venture, tourist culture, Western culture, tourist psychology and esthetics, the culture of tourist organizations and tourist English. It is also responsible on behalf of the school for the liaison and translation work with foreign counterparts.

5. The Tourist Planning & Development Institute

Its main task is to undertake the R/D work of tourist resources, the planning of tourist spots and the design of other tourist projects. So far it has succeeded in accomplishing 20-odd tourist projects and other research projects. Right now, it is engaged in some new projects, too.

Main projects:

  • Liangshan state tourism master planning
  • Nanbu county tourism master planning
  • Ma’erkang county tourism master planning
  • Longquan region tourism master planning
  • Luodai town tourism detailed planning
  • Chonglong Mountain spot detailed planning