于萌，四川大学旅游学院副教授，四川大学-哈佛大学联合培养博士。研究领域主要集中在旅游与社交媒体，旅游危机以及旅游中社会网络研究等方面。在Tourism Management，International Journal of Hospitality Management等旅游类顶刊发表文章，也是Current Issues in Tourism等期刊匿名审稿人。主持国家自然科学基金青年项目，中国博士后科学基金，四川大学专职博士后基金，国家旅游局“万名旅游英才计划”等。

研究领域

旅游与社交媒体，旅游危机应对、管理与政策，社会网络在旅游中的应用

教育背景

2017-2018 四川大学-哈佛大学 联合培养博士

2012-2018 四川大学 硕博连读

2008-2012 四川大学 学士

主讲课程

Consumer Behaviour, Tourism Marketing, Sustainable Tourism, 旅游消费者行为等

代表性学术成果

1. 主持国家自然科学基金青年项目（2021）

2. 主持中国博士后科学基金项目（2020）

3. Yu, M., Cheng, M., Yang, L., & Yu, Z. (2022). Hotel guest satisfaction during COVID-19 outbreak: The moderating role of crisis response strategy. Tourism Management, 93, 104618.

4. Li, Z., Yu, Z., Huang, S. S., Zhou, J., Yu, M*., & Gu, R. (2021). The effects of psychological capital, social capital, and human capital on hotel employees’ occupational stress and turnover intention. International Journal of Hospitality Management, 98, 103046.

5. Huang, S. S., Yu, Z., Shao, Y., Yu, M*., & Li, Z. (2020). Relative effects of human capital, social capital and psychological capital on hotel employees’ job performance. International Journal of Contemporary Hospitality Management.

6. Yu, M., Li, Z., Yu, Z., He, J., & Zhou, J. (2020). Communication related health crisis on social media: a case of COVID-19 outbreak. Current Issues in Tourism, 1-7.

7. Yu, M., Cheng, M., Yu, Z., Tan, J., & Li, Z. (2020). Investigating Airbnb listings’ amenities relative to hotels. Current Issues in Tourism, 1-18.

8. Yu, M., Li, Z., & He, L. (2017). Composition and optimization of environmental protection policies in the tourism industry in China: based on metrical studies of co-word network. Asia Pacific Journal of Tourism Research, 22(9), 922-935.

9. 贺腊梅,于萌 & 查建平.(2017). 基于BML生产率指数的中国旅游业能源效率评价与影响因素研究. 长江流域资源与环境(12),1991-2002.

DR. YU, MENG

Education Background

B.A. (Tourism Management), Sichuan University

Ph.D (Tourism Management), Sichuan University

A joint Ph.D (Anthropology) student, Harvard University

Research Areas

Tourism and social media, the application of social network in tourism research, tourism crisis.

Available Subjects

Consumer behaviour in tourism, Tourism Marketing, Tourism resource planning and development, Sustainable tourism.